Interview:

 



Mr. Renzo Bogani,
Commercial Director, Metalizing Division - NORDMECCANICA

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Q: Could you explain the background of your company?

A: Practically, Nordmeccanica Spa, Italy is the number one company in the world in laminating machines. This statement is confirmed by the fact that we enjoy 65 percent share of the global market and it makes Nordmeccanica the absolute leader of the market.

In February, 2013 we bought Galileo Metallizers. We made some changes in Galileo machines; we completely changed the electrical parts while introduced some changes mechanically and then we entered the market in April. In just eight months we have sold eight (8) machines while we have built a new plant over an area of 6,000 sqm in Piacenza close to the headquarter of Nordmeccanica.. We also introduced some improvements including enhancement in the speed and increase in number of booths in the chamber so as to make machines offer much better performance.

From January, 2014 there will be two families of machines: one will be NordMet and the other as PowerMet. The word of our President of Nordmeccanica is: Quality, Quality, Quality, and Service!
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Q: Would you like to describe your career?

A: I have a very rich experience of selling metallising machines all over the world. I began my career with Galileo far back in 1981 where I worked until 1998 when I joined another company and stayed with them for nearly five years. Then I initiated a private set up and ran it until Nordmeccanica procured Galileo and its President contacted me to look after metallizing devision for them. In all, I possess an experience of over 35 years and one thing that I can add here about me is that I know each and every metalizing company in the world. In fact, the metallizing is here in my mind and that is why when company’s president asked me to suggest improvements in the design of the machines, I had no difficulty in having the machines improved to best suit the requirements of the customers worldwide. Now, practically we have the best metallizing machines to offer to the customers and our machines are the best to facilitate the customers’ needs.
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Q: What impression did you gather by visiting the local industry?

A: This is my first visit in Pakistan and I have visited few customers. I have found people technically sound and abreast with the latest technological developments and innovations. The quality of equipment they use is first line machinery and my impression about the industry is very nice.
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Q: What is the secret behind the success and leadership of Nordmeccanica?

A: In my opinion the first is the highest uniformity in the metalizing. Second, it is imperative to effectively control – possibly automatically - the quality of the thickness and to have a very strong group to make vaccum and our machines have the best. Third, our metallising machines fully meet the requirements of the customers; whatever they need from a machine, we provide them.

The cleaning forms the ninety percent of the quality; if the machines do not clean, they do not have the quality. In our machines it is very convenient to clean out of the chamber and this, coupled with other characteristics, makes Nordmeccanica as the first and best choice of the customers
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Q: What prospects do you see for your machines in Pakistan in 2014?

A: A: This is a very good question. Based on my recent visits I can say that Pakistani market is a promising one and I see hopeful prospects of selling our machines in Pakistan in the year 2014. Here people are abreast with latest technological developments and have the ability to appreciate the quality of Nordmeccanica products. We hope to enter the market in 2014 and, for that year, we have budgeted to sell two or three machines in Pakistan
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