Poland tops the growth league in Europe’s flexible packaging market in 2014

According to PCI Films Consulting’s latest review of the European marketplace, flexible packaging demand in Poland achieved solid growth of 5 percent during 2014, compared with 1.4 percent for Europe as a whole. Other national markets that significantly outperformed the European average were Turkey, the Czech and Slovak Republics, and Romania. Report author Paul Gaster, says: “For the second year running there have been very few inflationary pressures within the European flexible packaging market and volume consumption growth in most European countries has been tracking that of value over the last year. Poland, however, has stood out as the one major market where demand has continued to grow strongly, underpinned by robust domestic demand and a successful focus on packaged food exports.” As a result, Poland’s flexible packaging industry has achieved enormous success by supporting the high levels of inward direct investment made by multinational food brand owners in recent years, keen to take advantage of growing packaged food markets in Eastern Europe and of lower production costs available in the Polish market. Their converted flexible packaging needs have been able to be supplied by a sophisticated domestic flexible packaging industry in which leading multinational converters Amcor, Constantia and Mondi, along with Polish converter Alupol are the major players.